Your website can help establish your business as a going concern, communicate your brand value proposition and it can convey professionalism. You are “Open for Business” 24 hours a day, 7 days a week, anywhere in the world. Help build trust. New clients and prospects might want to know about your business history, your expertise and your specialization. This is a great vehicle for people to learn more and attain that comfort level they seek. Cheapest form of advertising. A website is the most cost–effective form of advertising you can buy.