Table of Contents
ToggleWe Create Websites that Build Your Business
Our web design service provides a winning formula for your business. We combine a mobile-friendly, responsive design with attractive layout, rich graphics that incorporate great content, to reach your target audience and highlight your business profile.
GO to Topic of Interest
· Tips and Traps for New Websites
· Over 50% of Web Searches are Using Mobiles
· Do You Really Need a Website ?
· How to Save and Web Design Concerns
this
is
the
layout
A Website is an Asset
You Only Get One Chance to Make a Good Impression and your website needs to be started on the right foot. Whether you’re looking for a small start up website for your local business or a corporate website, we can help you with what you need. We offer a personalised approach, so you always feel your needs are being addressed. At GO4WEBS, we strive to build long term relationships with our clients, so, as they grow and needs change, we are there to service those requirements.
Tips and Traps for New Websites
Be aware, not all website are created equal and here is some free advice – Make sure that you own your domain name and not held hostage with the website design . A Google search will produce many offerings for “Cheap” website design. The warning here, is to ensure you find a service that can grow with your company, otherwise you may need to change your platform, hosting and increase the website design technology level to achieve any form of an upgrade.
Future Friendly Web Design
When you choose a web designer, ensure they are offering a future friendly design. GO4WEBS provide the website you need now, built for the future and at an affordable price.
your business won’t stand out if your website isn’t memorable
Websites that work 24/7
Our websites never sleep….we make them work for you night and day. Other forms of advertising only provide exposure when you payout huge fees. Your website design and our SEO services can provide a constant flow of visitors looking for your products and services 24/7.
Our websites are perfect for:
· Contractors & Home Services
· Sporting & Community Groups
· Local Small Businesses
· Motel & Holiday Services
· Media & Entertainment
· eCommerce & Data-Driven
· Professional & Health Care Services
· Retail, Restaurants & Bars
· Real Estate & Property Management
· Marine & Automotive Dealers
· Travel & Transportation
your website needs to be mobile-ready and responsive
Over 50% of Web Searches are Using Mobiles
Reach your customers at home, at work and on the go. Your website has to be mobile friendly or your website visitors will go elsewhere – it’s that simple. Search engines like Google, are now using mobile-friendliness and speed for website rankings.
A responsive design is a essential for your business.
The proliferation of mobile devices can no longer be ignored; if your website is not catering to a mobile audience, you are reducing your chances of showing up on search engines and turning business away when users get to your site. A responsive website design and SEO services will help you improve the following with your target visitors.
· Increase your conversion rates to drive more sales
· Increase time on site
· reduce bounce rates
· improve customer retention and brand loyalty
your website is one of the most effective business tools available
Do You Really Need a Website ?
The simple answer is YES. There aren’t many businesses that can survive without a Web presence and there’s no reason not to have a website. Your company’s website can be a highly effective marketing tool that can be very cost-efficient. There are many benefits, and very little downsides.
Create a Presence
Who knows about your business? Where can prospects and clients go to learn more? Your website can help establish your business as a going concern, communicate your brand and it can convey professionalism.
You are “Open for Business” 24 hours a day, 7 days a week, anywhere in the world.
Help Build Trust
New clients and prospects might want to know about your business history, your expertise and your specialisation. A website is a great platform for people to learn more and obtain that comfort level they seek about you.
Cheapest Form of Advertising
A website is the most cost–effective form of advertising you could buy. Compare a small advert in the print media with a your website – your website will generally be considerably cheaper.
Get Listed on Search Engines
Your website design should incorporate search engine optimisation or SEO services, to ensure you are easily found by people searching for your products or services. This can be an important gateway to expanding your business.
Sell Products
Does your business lends itself to online sales? Create a virtual store or complement a storefront or office location with great website design and SEO services.
Customer Convenience
Whenever there are new developments regarding your business, update your website. Articles of Interest and Blogs, should keep your website busy. Sites that have fresh, relevant and timely information draw users back more often. Show your expertise, share insights and provide practical tips on topics relevant to your business or to your customers. Your website provides customers an easy way to contact you and learn more about your products, services and business. Providing customers with multiple ways to interact with your business is almost mandatory these days. Anything less could result in lost sales.
we simplify web design, the internet and SEO
Importance of Page Rankings
Stay ahead of the pack. All of our website designs are published, search engine ready, straight out of the box. This provides you with a solid platform to kick-start future SEO services.
Performance
Performance is a crucial factor for converting customers and maintaining your user base. Ranking higher on search engines with our SEO services, is also dependent on your site’s performance. Our websites are prepared with performance at the forefront and designed to deliver a great experience.
Design Flexibility
Website design requires many design, branding and SEO services incorporated. We will take virtually any design requirement and provide you with an interactive and functional website. You shouldn’t settle for a pre-built template designed website, common place among cheaper offerings.
avoid huge up front costs with easy monthly payments
How to Save and Web Design Concerns
Should you have concerns about the resources needed to invest up-front, for a custom website, our payment plans are the perfect answer. Usually, with many web design companies, once your site is published online, they say goodbye. This can expose you to the hazards of having a website that isn’t achieving any results for you.
Save with our web design services
With a GO4WEBS full-service plan you get total peace of mind, allowing you to focus on running your business. Everything is covered by a monthly fee, similar to a mobile phone contract, where you get the phone, calls, texts and data all included. This service allows you to easily plan and stay within your business expenses. Your website is safe, secure, and fully maintained. You will save time and money with the service.
Considerations and Concerns
A common concern is that you don’t have much content to add for frequent updates or you don’t have time to blog. The short answer is that you don’t need to. Sure, more activity and frequently refreshed content can generate more interest, but any web presence is probably better than none.
When you consider the long-term benefits a website will provide, the cost to design a good website should be well worth it. Other concerns often relate to a business not being web-oriented or that it wouldn’t sell goods online. The answer to these concerns is that a business website can provide so many more benefits.
Your website is not simply a pretty picture. A website shouldn’t be thought of as a piece of static artwork. They are an ongoing, ever-evolving relationship between your brand and a user. The best kind of website design evokes action. Effective web design and SEO services are critical to the success of your organization and every creative choice we make brings us closer to getting your message across to your target audience.
your website can accomplish many things
Let us Help Your Business
What Do You Need?
Lead Generation
A website opens your business up to a massive amount of new opportunities, assuming that your website can be found. Let us help you turn your website into a lead-generation machine with our SEO services.
Referral Validation
Often, businesses are looking for a website to reflect the high quality of their products and services. We all know that one of the first actions someone will take after hearing about your business is looking you up online. Making sure your website is professional and communicates the right message is paramount in closing the deal. Your website can be your sales teams’ best friend.
Convert More Customers
Your website may be representing your company well and have decent exposure, but it is not getting your potential customers to take action, such as making a purchase or visiting your store.
User Experience
A full featured website should pay attention to the small details. We want to ensure that your website design is functional, enjoyable and easy to use for all. The user experience strategy starts with defining your target audience and to gain a thorough understanding of your business. We help solve complex problems and leverage solutions that are simple and seamless for the end user. We design your website using a responsive web design techniques that seamlessly scales from desktop to tablet to mobile, creating unforgettable user experiences on any device. From media content to navigation menus, our responsive website design services consider every component of a quality website.
You may wish to read a Government article on what is needed to build a website.
Now that you have reached this stage, it’s time to Register and Get Started.
Registration Form
Extended Boring Bits
Website DESIGN costs
When you choose to buy or build a website, you can start anywhere your budget allows. The trick is to ensure you don’t need to change technology should you desire to upgrade at a later date.
A simple search of the “internet” will quickly****show the cost to create a website varies greatly.
Website Design Cost
Designing a website yourself is the cheapest option and the cost can range anywhere from a $100 to $3,000+.
Remember, after you factor in your time, the effort required and the end result, maybe just not worth it.
Probably the same reason you gladly pay dentists, accountants, auto mechanics and roofing contractors for their expertise. They can usually get the job done quicker, better and cheaper than you could yourself.
For a basic website created from a template from a semi-professional designer goes from $200 to $500+.
Custom designed website from a freelance range from $1000 to $5000+. Through an website design agency with a huge overheads, a similar website could cost $10,000 to $30,000+, whereas larger bespoke websites will cost between $40,000 to $100,000+.
Why do prices go so high
Every extra feature and degree of difficulty you desire escalates the project cost. Obviously the more prepared you are the less expensive the project should be. Depending on what you want your website to do, also, whether you are managing the project or engaging web professionals to manage and complete the project effects the cost. Factors such as the number of pages, the content and complexity of the design, whether a contact form is required, or a banner design, content management system, shopping cart, payment or delivery charge options, there can be hundreds of points to consider.
STILL WANT TO DIY
STEPS TO BUILDING DIY WEBSITE
Interesting article by Government Business Organisation in Queensland, about creating a website. Link to full article from Business Queensland
A quick search of the internet, to discover the steps needed to start a website will produce a wide range of results. Regardless of the steps or stages involved, the most important step is, register your domain name.
We suggest, even if you are not ready to start your website right now, register your domain name**.** Here is some free advice; don’t just choose the cheapest domain name or hosting service from the internet, you may find later, when you need it, that they own the name and the hosting company owns your website files.
Creating a website. Most customers will expect to be able to find your business on the internet. Whether you are selling your products online, or simply want to provide some information about your business and your contact details, having a website is almost essential.
It’s a good idea to think about what you hope to achieve with your website before you start creating one. Researching your competitors’ websites can help you get a clear idea of what may work best for you.
DIY - To create a website, you need to follow 4 basic steps.
1. Register your domain name
Your domain name should reflect your products or services so that your customers can easily find your business through a search engine. Your customers may also expect your domain name to be similar to your business name.
Your domain name will also be used for your email address. While you can use a free email address such as hotmail, sending emails from a business address looks more professional.
To register your domain name, you will need to find an accredited registrar and pay a fee. Accredited registrars are organisations who are authorised by auDA, the Australian domain name administrator, to provide services to people who want to register a new domain name, renew their existing domain name, or make changes to their domain name record.
Read more about registering your domain name. link to guide
2. Find a web hosting company
You will need to find a web hosting company to get your domain name on the internet. Most of the major internet service providers offer web hosting services. They can also provide you with multiple email addresses.
Monthly fees for web hosting vary depending on how large your website is and how many visits you get.
3. Prepare your content
Think about what you want your customers to be able to do via your website. This will help you work out what sections or pages you want to include. Consider what information or transactions your customers will want and make sure the site is structured to make it easy for them to find and do the things they need.
Just as you might hire a professional to design your site, you might also want to consider hiring a professional to write and structure your content.
A website that is well designed and easy for customers to use will help your business stand out. Having relevant and appropriate content and images will help customers understand your products and services and will make them feel comfortable with buying from your business.
4. Build your website
You can build your own website or have a professional web developer build it for you. Websites need to be kept up to date, so make sure you plan for ongoing maintenance.
You can use a website publishing package to build your own website. These are similar to word processors, but also have inbuilt features to convert your text and images to web content and send it to your website.
Having someone else build a website for you is a good idea if you’re new to online business. A professional web developer can build your site quickly and provide guidance on successful web design. Hiring a professional can be particularly useful if you are looking at having an online shop or offering other services through your website.
You will need to design your website so it can be easily used on smartphones and other mobile devices. Optimising your website for mobile use means that the growing number of people using phones and tablets to access the internet can use your site while they are out and about.
DOMAIN NAME GUIDE
GUIDELINES FOR DOMAIN NAMES
Get the Name First: As soon as you come up with a perfect name, it is highly recommended that you register it as soon as possible. Even if you’re not ready to use it, you still should grab it while it’s available, particularly if it’s a catchy name and pertains to a particular product or service. Chances are, someone else may come up with it too.
Relevance: Make sure it’s relevant to your product or service. There is no point registering coolcars.com.au, if you sell motorbikes. You might get visitors, but not your target customers.
Try and Keep it Short: It’s near impossible to register very short words with a .com or .com.au extension these days, but keeping it shorter will help people to remember it better than a long domain name.
Avoid Hyphens in Your Name: People have difficulty remembering websites with dashes or hyphens, and if they do remember, chances are they will get it in the wrong place. Remember you want to make it easy, not harder for your target audience to remember you and find you.
Use the Plural Form: If you’re selling mountain bikes, go with “mountainbikes.com” instead of “mountainbike.com” as it seems more natural.
Spelling: Use words that are easy to spell. Similarly, don’t use words that are spelled differently in some countries. For example, “color” and “colour”.
Locality Considerations: If you’re marketing your products and services primarily to users in a single country then seriously consider using that country’s top-level domain. For example, if you’re retailing products primarily to Australians then choose to end your domain with “.au”. This will help to identify your site as a local one. On the other hand, if you’re marketing your products or services globally, use “.com” as your top-level domain.
Legal Considerations: Ensure that there is no trademark or other legal problems with the domain name you choose. Also, avoid domain names that are too similar to others. Not only do you want your brand to be distinct from that of your competitors, but you want avoid any legal issues.
Site Preservation: People will often use the TLD extension of a site in order to ride on the coattails of the success of someone else. Instead of .com, someone could use your site’s name using a .net. If an unsuspecting visitor uses the .net extension instead of your .com, the other website owner could steal your traffic. This is why many people will purchase various extensions and have them redirected to the primary website. For example, “google.net” is automatically redirected to “google.com” when someone types it into their browser. Many website owners don’t put enough thought into protecting their sites from such extension hijacking. If you can afford to do so, buying your domains with those various TLDs can help protect your site from those looking to cash in on your success.
Sourced from Google and reformatted to conform with our preferences
We Create Websites that Build Your Business
Our web design service provides a winning formula for your business. We combine a mobile-friendly, responsive design with attractive layout, rich graphics that incorporate great content, to reach your target audience and highlight your business profile.
GO to Topic of Interest
· Tips and Traps for New Websites
· Over 50% of Web Searches are Using Mobiles
· Do You Really Need a Website ?
· How to Save and Web Design Concerns
this
is
the
layout
A Website is an Asset
You Only Get One Chance to Make a Good Impression and your website needs to be started on the right foot. Whether you’re looking for a small start up website for your local business or a corporate website, we can help you with what you need. We offer a personalised approach, so you always feel your needs are being addressed. At GO4WEBS, we strive to build long term relationships with our clients, so, as they grow and needs change, we are there to service those requirements.
Tips and Traps for New Websites
Be aware, not all website are created equal and here is some free advice – Make sure that you own your domain name and not held hostage with the website design . A Google search will produce many offerings for “Cheap” website design. The warning here, is to ensure you find a service that can grow with your company, otherwise you may need to change your platform, hosting and increase the website design technology level to achieve any form of an upgrade.
Future Friendly Web Design
When you choose a web designer, ensure they are offering a future friendly design. GO4WEBS provide the website you need now, built for the future and at an affordable price.
your business won’t stand out if your website isn’t memorable
Websites that work 24/7
Our websites never sleep….we make them work for you night and day. Other forms of advertising only provide exposure when you payout huge fees. Your website design and our SEO services can provide a constant flow of visitors looking for your products and services 24/7.
Our websites are perfect for:
· Contractors & Home Services
· Sporting & Community Groups
· Local Small Businesses
· Motel & Holiday Services
· Media & Entertainment
· eCommerce & Data-Driven
· Professional & Health Care Services
· Retail, Restaurants & Bars
· Real Estate & Property Management
· Marine & Automotive Dealers
· Travel & Transportation
your website needs to be mobile-ready and responsive
Over 50% of Web Searches are Using Mobiles
Reach your customers at home, at work and on the go. Your website has to be mobile friendly or your website visitors will go elsewhere – it’s that simple. Search engines like Google, are now using mobile-friendliness and speed for website rankings.
A responsive design is a essential for your business.
The proliferation of mobile devices can no longer be ignored; if your website is not catering to a mobile audience, you are reducing your chances of showing up on search engines and turning business away when users get to your site. A responsive website design and SEO services will help you improve the following with your target visitors.
· Increase your conversion rates to drive more sales
· Increase time on site
· reduce bounce rates
· improve customer retention and brand loyalty
your website is one of the most effective business tools available
Do You Really Need a Website ?
The simple answer is YES. There aren’t many businesses that can survive without a Web presence and there’s no reason not to have a website. Your company’s website can be a highly effective marketing tool that can be very cost-efficient. There are many benefits, and very little downsides.
Create a Presence
Who knows about your business? Where can prospects and clients go to learn more? Your website can help establish your business as a going concern, communicate your brand and it can convey professionalism.
You are “Open for Business” 24 hours a day, 7 days a week, anywhere in the world.
Help Build Trust
New clients and prospects might want to know about your business history, your expertise and your specialisation. A website is a great platform for people to learn more and obtain that comfort level they seek about you.
Cheapest Form of Advertising
A website is the most cost–effective form of advertising you could buy. Compare a small advert in the print media with a your website – your website will generally be considerably cheaper.
Get Listed on Search Engines
Your website design should incorporate search engine optimisation or SEO services, to ensure you are easily found by people searching for your products or services. This can be an important gateway to expanding your business.
Sell Products
Does your business lends itself to online sales? Create a virtual store or complement a storefront or office location with great website design and SEO services.
Customer Convenience
Whenever there are new developments regarding your business, update your website. Articles of Interest and Blogs, should keep your website busy. Sites that have fresh, relevant and timely information draw users back more often. Show your expertise, share insights and provide practical tips on topics relevant to your business or to your customers. Your website provides customers an easy way to contact you and learn more about your products, services and business. Providing customers with multiple ways to interact with your business is almost mandatory these days. Anything less could result in lost sales.
we simplify web design, the internet and SEO
Importance of Page Rankings
Stay ahead of the pack. All of our website designs are published, search engine ready, straight out of the box. This provides you with a solid platform to kick-start future SEO services.
Performance
Performance is a crucial factor for converting customers and maintaining your user base. Ranking higher on search engines with our SEO services, is also dependent on your site’s performance. Our websites are prepared with performance at the forefront and designed to deliver a great experience.
Design Flexibility
Website design requires many design, branding and SEO services incorporated. We will take virtually any design requirement and provide you with an interactive and functional website. You shouldn’t settle for a pre-built template designed website, common place among cheaper offerings.
avoid huge up front costs with easy monthly payments
How to Save and Web Design Concerns
Should you have concerns about the resources needed to invest up-front, for a custom website, our payment plans are the perfect answer. Usually, with many web design companies, once your site is published online, they say goodbye. This can expose you to the hazards of having a website that isn’t achieving any results for you.
Save with our web design services
With a GO4WEBS full-service plan you get total peace of mind, allowing you to focus on running your business. Everything is covered by a monthly fee, similar to a mobile phone contract, where you get the phone, calls, texts and data all included. This service allows you to easily plan and stay within your business expenses. Your website is safe, secure, and fully maintained. You will save time and money with the service.
Considerations and Concerns
A common concern is that you don’t have much content to add for frequent updates or you don’t have time to blog. The short answer is that you don’t need to. Sure, more activity and frequently refreshed content can generate more interest, but any web presence is probably better than none.
When you consider the long-term benefits a website will provide, the cost to design a good website should be well worth it. Other concerns often relate to a business not being web-oriented or that it wouldn’t sell goods online. The answer to these concerns is that a business website can provide so many more benefits.
Your website is not simply a pretty picture. A website shouldn’t be thought of as a piece of static artwork. They are an ongoing, ever-evolving relationship between your brand and a user. The best kind of website design evokes action. Effective web design and SEO services are critical to the success of your organization and every creative choice we make brings us closer to getting your message across to your target audience.
your website can accomplish many things
Let us Help Your Business
What Do You Need?
Lead Generation
A website opens your business up to a massive amount of new opportunities, assuming that your website can be found. Let us help you turn your website into a lead-generation machine with our SEO services.
Referral Validation
Often, businesses are looking for a website to reflect the high quality of their products and services. We all know that one of the first actions someone will take after hearing about your business is looking you up online. Making sure your website is professional and communicates the right message is paramount in closing the deal. Your website can be your sales teams’ best friend.
Convert More Customers
Your website may be representing your company well and have decent exposure, but it is not getting your potential customers to take action, such as making a purchase or visiting your store.
User Experience
A full featured website should pay attention to the small details. We want to ensure that your website design is functional, enjoyable and easy to use for all. The user experience strategy starts with defining your target audience and to gain a thorough understanding of your business. We help solve complex problems and leverage solutions that are simple and seamless for the end user. We design your website using a responsive web design techniques that seamlessly scales from desktop to tablet to mobile, creating unforgettable user experiences on any device. From media content to navigation menus, our responsive website design services consider every component of a quality website.
You may wish to read a Government article on what is needed to build a website.
Now that you have reached this stage, it’s time to Register and Get Started.
Registration Form
Extended Boring Bits
Website DESIGN costs
When you choose to buy or build a website, you can start anywhere your budget allows. The trick is to ensure you don’t need to change technology should you desire to upgrade at a later date.
A simple search of the “internet” will quickly****show the cost to create a website varies greatly.
Website Design Cost
Designing a website yourself is the cheapest option and the cost can range anywhere from a $100 to $3,000+.
Remember, after you factor in your time, the effort required and the end result, maybe just not worth it.
Probably the same reason you gladly pay dentists, accountants, auto mechanics and roofing contractors for their expertise. They can usually get the job done quicker, better and cheaper than you could yourself.
For a basic website created from a template from a semi-professional designer goes from $200 to $500+.
Custom designed website from a freelance range from $1000 to $5000+. Through an website design agency with a huge overheads, a similar website could cost $10,000 to $30,000+, whereas larger bespoke websites will cost between $40,000 to $100,000+.
Why do prices go so high
Every extra feature and degree of difficulty you desire escalates the project cost. Obviously the more prepared you are the less expensive the project should be. Depending on what you want your website to do, also, whether you are managing the project or engaging web professionals to manage and complete the project effects the cost. Factors such as the number of pages, the content and complexity of the design, whether a contact form is required, or a banner design, content management system, shopping cart, payment or delivery charge options, there can be hundreds of points to consider.
STILL WANT TO DIY
STEPS TO BUILDING DIY WEBSITE
Interesting article by Government Business Organisation in Queensland, about creating a website. Link to full article from Business Queensland
A quick search of the internet, to discover the steps needed to start a website will produce a wide range of results. Regardless of the steps or stages involved, the most important step is, register your domain name.
We suggest, even if you are not ready to start your website right now, register your domain name**.** Here is some free advice; don’t just choose the cheapest domain name or hosting service from the internet, you may find later, when you need it, that they own the name and the hosting company owns your website files.
Creating a website. Most customers will expect to be able to find your business on the internet. Whether you are selling your products online, or simply want to provide some information about your business and your contact details, having a website is almost essential.
It’s a good idea to think about what you hope to achieve with your website before you start creating one. Researching your competitors’ websites can help you get a clear idea of what may work best for you.
DIY - To create a website, you need to follow 4 basic steps.
1. Register your domain name
Your domain name should reflect your products or services so that your customers can easily find your business through a search engine. Your customers may also expect your domain name to be similar to your business name.
Your domain name will also be used for your email address. While you can use a free email address such as hotmail, sending emails from a business address looks more professional.
To register your domain name, you will need to find an accredited registrar and pay a fee. Accredited registrars are organisations who are authorised by auDA, the Australian domain name administrator, to provide services to people who want to register a new domain name, renew their existing domain name, or make changes to their domain name record.
Read more about registering your domain name. link to guide
2. Find a web hosting company
You will need to find a web hosting company to get your domain name on the internet. Most of the major internet service providers offer web hosting services. They can also provide you with multiple email addresses.
Monthly fees for web hosting vary depending on how large your website is and how many visits you get.
3. Prepare your content
Think about what you want your customers to be able to do via your website. This will help you work out what sections or pages you want to include. Consider what information or transactions your customers will want and make sure the site is structured to make it easy for them to find and do the things they need.
Just as you might hire a professional to design your site, you might also want to consider hiring a professional to write and structure your content.
A website that is well designed and easy for customers to use will help your business stand out. Having relevant and appropriate content and images will help customers understand your products and services and will make them feel comfortable with buying from your business.
4. Build your website
You can build your own website or have a professional web developer build it for you. Websites need to be kept up to date, so make sure you plan for ongoing maintenance.
You can use a website publishing package to build your own website. These are similar to word processors, but also have inbuilt features to convert your text and images to web content and send it to your website.
Having someone else build a website for you is a good idea if you’re new to online business. A professional web developer can build your site quickly and provide guidance on successful web design. Hiring a professional can be particularly useful if you are looking at having an online shop or offering other services through your website.
You will need to design your website so it can be easily used on smartphones and other mobile devices. Optimising your website for mobile use means that the growing number of people using phones and tablets to access the internet can use your site while they are out and about.
DOMAIN NAME GUIDE
GUIDELINES FOR DOMAIN NAMES
Get the Name First: As soon as you come up with a perfect name, it is highly recommended that you register it as soon as possible. Even if you’re not ready to use it, you still should grab it while it’s available, particularly if it’s a catchy name and pertains to a particular product or service. Chances are, someone else may come up with it too.
Relevance: Make sure it’s relevant to your product or service. There is no point registering coolcars.com.au, if you sell motorbikes. You might get visitors, but not your target customers.
Try and Keep it Short: It’s near impossible to register very short words with a .com or .com.au extension these days, but keeping it shorter will help people to remember it better than a long domain name.
Avoid Hyphens in Your Name: People have difficulty remembering websites with dashes or hyphens, and if they do remember, chances are they will get it in the wrong place. Remember you want to make it easy, not harder for your target audience to remember you and find you.
Use the Plural Form: If you’re selling mountain bikes, go with “mountainbikes.com” instead of “mountainbike.com” as it seems more natural.
Spelling: Use words that are easy to spell. Similarly, don’t use words that are spelled differently in some countries. For example, “color” and “colour”.
Locality Considerations: If you’re marketing your products and services primarily to users in a single country then seriously consider using that country’s top-level domain. For example, if you’re retailing products primarily to Australians then choose to end your domain with “.au”. This will help to identify your site as a local one. On the other hand, if you’re marketing your products or services globally, use “.com” as your top-level domain.
Legal Considerations: Ensure that there is no trademark or other legal problems with the domain name you choose. Also, avoid domain names that are too similar to others. Not only do you want your brand to be distinct from that of your competitors, but you want avoid any legal issues.
Site Preservation: People will often use the TLD extension of a site in order to ride on the coattails of the success of someone else. Instead of .com, someone could use your site’s name using a .net. If an unsuspecting visitor uses the .net extension instead of your .com, the other website owner could steal your traffic. This is why many people will purchase various extensions and have them redirected to the primary website. For example, “google.net” is automatically redirected to “google.com” when someone types it into their browser. Many website owners don’t put enough thought into protecting their sites from such extension hijacking. If you can afford to do so, buying your domains with those various TLDs can help protect your site from those looking to cash in on your success.
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